Movement, care and presence.
An identity for pilates and physiotherapy that brings together the body, care and well-being. The visual language combines a light signature, welcoming colors and human-centered photography.
- Sector
- Pilates and physiotherapy
- Scope
- Visual identity · Posters · Social media
A signature that organizes the identity.
The corpus wordmark combines curves and a continuous reading. The descriptor complements the signature without competing with it.
Original signatureA palette with purpose.
Olive and earthy tones give the identity a welcoming atmosphere. The light tone creates contrast and space for information.
Words that move.
Three posters combine photography, large-scale typography and service information. The artworks retain their original compositions, without crops.
A continuous presence in the feed.
Photography, messages and service content alternate rhythm and density. Nine artworks arranged in three columns show the system in sequence.
The identity across touchpoints.
Materiality, proportion and finish complete the visual language.