The brand
The HUB lettering retains the connection to the development family. The 18 circle and Park Sul signature identify this expression.
A new expression of the HUB family.
HUB 18 Park Sul continues the HUB family identity. The project preserves the geometric construction and urban character of the brand, adapting compositions, colors and applications to the architectural context of Park Sul.
Continuity lives in the HUB wordmark. Differentiation comes through the number 18, the Park Sul signature and the palette. Compact and horizontal compositions adapt to different surfaces without losing recognition.
- Sector
- Real estate
- Scope
- Identity evolution, visual system and stationery
One signature, different expressions.
Explore the versions and how the mark behaves on light and dark backgrounds.
Original signatureInformation hierarchy
Compact and horizontal versions respond to the available format while preserving element proportions.
Color that builds recognition.
The palette organizes contrast and recognition. Select a color to copy its HEX code.
One voice at different scales.
The wordmark has custom lettering. Mendl Sans forms the supporting signature; Inter is specified for supporting headlines and body copy.
Mendl Sans Dusk
Hierarchy and rhythmAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
0123456789 & @ +
Space for the mark to breathe.
Clear space keeps other elements away from the signature. The manual uses the diameter of the 18 circle as its reference unit.
XX corresponds to the diameter of the 18 circle. Clear-space diagram illustrating the system.
The identity meets the world.
The identity carries through stationery, communication and development touchpoints.