The brand
The wordmark is the primary signature. The circular composition brings the brand together with product categories.
Artisanal flavor that connects.
A brand for the pleasure of preparing, sharing and gathering around the table. Piipe Kitchen brings artisanal care into a contemporary visual language, with ingredient-inspired colors, illustrations and a welcoming signature.
From signature to label, the system distinguishes the brand, flavor and product information. Its repertoire brings together a wordmark, circular signature, ingredient illustrations and product seals, each with a distinct role.
- Sector
- Artisanal food
- Scope
- Visual identity, packaging and art direction
One signature, different expressions.
Explore the versions and how the mark behaves on light and dark backgrounds.
Original signatureInformation hierarchy
Vegetarian and vegan seals communicate food characteristics. They are not versions of the wordmark.
Color that builds recognition.
The palette organizes contrast and recognition. Select a color to copy its HEX code.
One voice at different scales.
Goldplay Light, Regular and SemiBold form Piipe’s typographic repertoire. Differences in weight separate message, product and supporting information.
Goldplay
Hierarchy and rhythm
Message → product → detail
A short message invites. The product name guides the choice. Details complete the information.
Original Goldplay type specimen.
Information has an identity too.
Seals belong to the food information system. Vegan or vegetarian indications accompany the relevant food, without replacing the Piipe Kitchen signature.
The identity meets the world.
Packaging, products and consumption contexts give the system scale.