PackagingPhilipe Bastos / 01
Reserva Fragrances
Three fragrances. One world.
Verde Essência, Raiz Intensa and Aura Solar make up a three-fragrance range for Reserva Jardim Botânico. The project connects labels, product presentation and brand experience, with Aura Solar included as a press kit gift.
The context
Create a visual language for the fragrance range, preserving each scent's personality and the cohesion of the Reserva Jardim Botânico brand.
The direction
Illustrated landscapes and color palettes distinguish the three fragrances within a shared label system. For Aura Solar, packaging and a letter complete the gift experience.