The accent becomes an element.
Derived from the signature’s accent, the orange rectangle organizes compositions and establishes hierarchy.
Built to endure.
An identity for a real estate developer, built on neutral tones and an orange accent. Typography, proportion and clear space connect União’s positioning to its touchpoints.
- Sector
- Real estate
- Scope
- Visual identity · Graphic system · Applications
A signature that organizes the identity.
The orange accent distinguishes the brand. The signature preserves the proportions of its name and descriptor on different backgrounds.
Original signatureA palette with purpose.
Neutrals support communication. Orange appears selectively, establishing focus and recognition.
Typography as structure.
Degular Variable is the family specified in the manual. The identity explores scale, weight and spacing to combine institutional strength with approachability.
Degular Variable
Clarity in every word.
Typographic hierarchy
Headlines introduce the message. Supporting text develops the information. Weight variations organize reading and keep communication direct.
From accent to visual system.
A focused repertoire gives communication continuity: signature, rectangle, neutral tones and clear space.
The mark at scale.
Enlargement turns the signature into a graphic resource. Crops and changes of scale connect different pieces without adding a new symbol.
The identity across touchpoints.
Materiality, proportion and finish complete the visual language.