BrandingPhilipe Bastos / 31
Trilha do Mirante da Lagoa
An identity that guides the way.
Logo and signage for Trilha do Mirante da Lagoa at Reserva Jardim Botânico. The identity extends to an entrance sign, information panels and trail wayfinding.
The context
Develop the trail's logo and apply it to signage throughout the space.
The direction
Green tones, graphic elements and natural-looking supports connect the signs to their surroundings. A visual hierarchy organizes identification, information and directions along the trail.