00 Intro
Creative Direction
Different challenges.
Different universes.
One creative direction.
Universe 01 of 06
Identities built as worlds: symbols, typography, packaging and posters that keep the same character from a barbershop wall to an architect’s letterhead.
Each brand calls for a fresh perspective.
Hero case01.1
Attitude becomes identity.
Build a recognizable visual world for a boutique barbershop, expressing the same attitude across different touchpoints.
A direct graphic language, with posters, packaging and objects that treat every application as part of the brand’s personality. Color, typography and provocation all belong to the same world.
02Posters
03Boxes and brand experience
04Social media
01.2 · Architecture and construction · 2026
An identity bringing architecture and execution together. A horizontal and a diagonal on the same plane make the idea of coplanarity recognizable in every format.
See the project ↗
01.3 · Real estate · Visual identity
Built to endure. An identity for a real estate developer, built on neutral tones and an orange accent.
See the project ↗Also in this universe
Universe 02 of 06
Real estate launches and the places people will live in. Books, cards and signage that present the architecture before it is built.
Hero case02.1
Architecture in book form.
Present ICON through an editorial piece that reflects the world of the development.
A narrative that moves between architecture, detail and breathing room. Visual hierarchy guides the reader, while the cover and materiality extend the experience.
02Spreads
03VIP card
02.2 · Reserva Jardim Botânico · Brand experience
Three fragrances. One world. Labels, product presentation and a press kit for the Reserva Jardim Botânico range, with Aura Solar as the gift.
See the project ↗
02.3 · Real estate · Identity · Outdoor
Spaces that create connections. Duo connects architecture, emotion and belonging, from the mark to outdoor media and the brochure.
See the project ↗Also in this universe
Universe 03 of 06
Campaigns for banks, industry and government, made to work at national scale. One idea has to hold across feeds, stickers, billboards and events.
One campaign, dozens of formats.
Hero case03.1
Collect moments.
A card campaign full of color, movement and digital presence. Posts, cards and animated stickers share the same energy.
01Digital campaign
02WhatsApp stickers
Adapt the card campaign into social media content for different use cases.
A vibrant visual language organizes messages, illustrations and formats. The work includes posts, cards and animated stickers.
03Large-format communication
03.2 · Events and experiences
An identity takes up space. Environmental graphics for Brazil’s G20 presidency, with a 3D tour of the original artwork.
See the project ↗
03.3 · CNI · Institutional campaign
The Exportaflix campaign for Brazil’s National Confederation of Industry, addressing ways to reduce red tape in foreign trade.
See the project ↗Also in this universe
Universe 04 of 06
Books, portfolios and publications. Typography, reading rhythm and image placement decide how a story is told.
Hero case04.1
A system for telling a company’s story.
Editorial layout and a graphic system for Aria’s corporate portfolio. Typography, reading rhythm and image placement connect the company’s introduction to its projects.
Organize Aria’s corporate content and projects in a publication with clear reading flow and visual cohesion.
The graphic system connects section openings, typographic hierarchy and page composition. The layout alternates text, photographs and breathing room, keeping the portfolio consistent.
02Pages
04.2 · Reserva Jardim Botânico · Editorial
A sensory narrative connecting architecture, landscape and materiality, crafted as a book to introduce the development.
See the project ↗Universe 05 of 06
News, festivals and cultural events. Work made for screens and feeds, where an image has a few seconds to be read.
Hero case05.1
Advertising for the big stories.
Communication materials and advertisements for CNN Brasil, covering major news stories.
01Key visuals
05.2 · National Meditation Congress · Social media
Art direction for the Instagram feed of Luminárium, the National Meditation Congress, with a grid of square posts.
See the project ↗Universe 06 of 06
AI image production guided by art direction. Character, product, lighting and composition are explored, selected and refined.
Art direction applied to AI
From a casting portrait to a campaign image.
Hero case06.1
New tools. The same vision.
01 / FK Parlour
AI-generated product studies, portraits and campaign scenes based on FK Parlour’s visual world.
02 / Da Dina
Brand identity applied to product imagery and consumption scenes. Lighting, framing and packaging consistency guide the selection.
03 / Process
The process starts with a visual brief. Expression, angle, lighting and composition are tested through successive generations. Selection considers brand consistency and image quality, with refinement or retouching where needed.
FK Parlour, Coplanar, União Incorporações, Corpus, Piipe Kitchen, Café Zico, FK Parlour Beer, Snacks Trilha
ICON, Reserva Fragrances, Duo, HUB 18 Park Sul, Trilha do Mirante
Banco do Brasil, G20 Brasil, CNI Exportaflix, Sebrae Reforma Tributária, Sebrae Indústria em Foco, Apex Brasil, Apex Corporate Venture, IEL, Brasil sem Incêndios, Disque 180, Agro Amigo, JEBs
Over a decade shaping communication for brands, institutions and businesses.
My work spans visual identity, campaigns, editorial, packaging and brand experiences. This range broadens my references and helps me find visual responses to challenges at different scales.
My practice brings together concept development, composition, typography, image curation and careful execution. AI expands the possibilities of this process, with art direction guiding the choices.
